Our company was formed in 2011 when a few women boaters realized how difficult it was to pee when we boat. The idea was planted, the urinal was designed, blue prints made, design patent filed, the logo was trademarked. and the rest is history. We moved our company from Michigan (where our urinals are made) to Islamorada, Florida in 2016. We attend boat and trade shows. Squatshot urinals are shipped all over the country.